New hire at Werk Insight

Tuinstra was previously senior account director at B2B International, where he led market research projects across B2B industries.

Other prior roles include spells working in business-to-consumer and B2B research for companies including Kantar, Radius and Canadian news media brand The Globe and Mail.

Nik Werk, managing director and founder at Werk Insight, said: “Mark is an experienced market researcher who will bolster the seniority and expertise of our team.

“Having seen the genuine need from clients for a market research company that ‘gets’ B2B, we’re continuing to build an outstanding team of B2B researchers who have the technical understanding required to answer their complex questions.”