New research director joins Leapfrog

Souter (pictured) has been in the advertising and research industries for almost 30 years and was the founder of New York-based research and brand consultancy A Pomegranate. She has also worked for JWT in the US and Saatchi & Saatchi in the US and UK.

Leapfrog’s client services director, Sarah Buckle, said: “At Leapfrog we pride ourselves in providing clients with a range of expertise and Amanda’s background and client experience complements this perfectly.”

The firm has also appointed Nicola Fenton as a research manager. Fenton was previously at Research International in Australia and will work in the health and wellbeing team.