Nurago appoints former TNS man Hummerston as MD

Hummerston (pictured) was previously managing director TNS Global Interactive and will be responsible for leading Nurago’s expansion strategies as well as developing new products and business divisions.

Nurago said it created the MD role to support “growing demand and the increasingly multi-national business” and its CEO, Thomas Knauer, said of Hummerston: “We are very excited to have brought such an experienced and well-regarded industry figure as Arno to the Nurago team.

“Arno will help us to extend the internationalisation that we successfully started last year with our head of our UK office, Caroline Henne.”

The firm offers a range of products for brand and media research, such as the BrandSpector, which tests clients’ branding effectiveness.