On Device Research introduces mobile metrics

The solution gives clients access to metrics such as awareness, consideration and purchase intent. It works by using the unique mobile IDs of a panel of mobile respondents, who are retargeted with campaign ads then invited to participate in a brand metrics survey. A web-based dashboard then displays the results of the control vs exposed groups.

“I am very excited that we can offer a solution that finally gives brand marketers access to classic brand lift metrics like awareness, consideration and purchase intention with a robust methodology,” said Alistair Hill, CEO of On Device Research.

• Leanne Caldwell (pictured) has joined On Device Research from comScore. She is now director, Media Sector and will spearhead the new solution in the UK