Oracle Data Cloud unveils ‘biggest B2B data marketplace’

Oracle Data Cloud’s B2B marketplace is designed to help make programmatic and data-driven B2B marketing easier, giving B2B marketers a customisable and scalable targeting solution. 

According to Computer Business Review, specific segments can be targeted, such as account-based marketing, company past purchases, event-based marketing and OnRamp for B2B. The marketplace offers 700 enhanced Oracle B2B audience segments, in addition to a B2B audience marketplace with over 4,000 pre-built audiences from partners. 

“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need, our account-based marketing backbone recognises that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach,” said group vice president of Oracle Data Cloud, Rob Holland.