Orchidea Research appoints business development director

Bayle (pictured) previously had business development roles at companies including GMO Research, Netquest/GfK and Centris Marketing Science/SSRS.

In her new role, Bayle will help expand Orchidea Research’s presence in North America and develop and implement a comprehensive business development strategy for the region.

Orchidea Research is a data collection company based in Melbourne, Australia, that has operated for more than twenty years.

Nitin Sharma, assistant vice-president of global research solutions at Orchidea Research, said: “We look forward to the outstanding contributions Jocelyn will bring to our team and the exciting opportunities that lie ahead.

“Her wealth of experience in business development and market research will be invaluable as we continue to expand our presence in North America.”