NEWS12 April 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— FMCG research specialist The Oxford Research Agency (TORA) is preparing to expand its operations outside the UK, with the opening of offices in Europe and North America planned for this year.
France and the US will be the first port of call, said a company spokesman, though exact locations for new offices have yet to be identified. Staff recruitment is currently underway, and TORA hopes to have teams in place and established by the summer.
Chris Sinclair and Andrew Tharme, co-owners of the business, have restructured their responsibilities to accomodate the planned expansion, with Sinclair becoming CEO with a remit to drive international growth while Tharme becomes managing director of the UK business.
Sinclair said: “We are seeing considerable demand for our unique products across the globe and are looking forward to providing clients with a fresh and exciting approach to developing and launching better global food and drink products.”
TORA says it already counts 20 of the world’s top 50 food and drinks companies as clients. In March it hired Jan Worsley, the former head of customer insights for fruit smoothie firm Innocent, as an associate director.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments