NEWS2 February 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
GERMANY— French tech researcher Pierre Audoin Consultants (PAC) has acquired Berlin-based Berlecon Research.
Terms of the deal were not disclosed.
Berlecon, which focuses particularly on mobile technology and cloud computing, remains under the leadership of Nicole Dufft, formerly the company’s managing director, who now becomes a senior vice president of PAC.
Frédéric Munch, managing director of PAC Germany, said that the two firms, which have co-operated on various projects since 2009, “now have an even broader base and can set new standards thanks to our combined expertise”.
Dufft said: “My team and I are very pleased to be part of the PAC Group… We are now able to offer our clients a complete portfolio of market analyses and consulting expertise on all ICT topics from a single source. This includes full access to the global resources and research programs of PAC.”
PAC, whose existing German office is in Munich, also gains a presence in Berlin through the deal. The firm is headquartered in Paris and also has offices in the US, the UK, Brazil and Romania.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Featured company
Town/Country: London, ,
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments