Pollfish launches AI survey tool

The platform, called Pollfish AI, will generate survey questionnaires based on sentences entered by a user on a specific topic of interest.

The generated surveys can then be edited and tailored by users to fit more closely to their requirements.

Pollfish is owned by marketing and consumer insights firm Prodege, having been acquired in 2022 in addition to BitBurst and AdGate Media.

John Papadakis, founder and chief executive at Pollfish, said: “The ability to create a survey at lightning speed will allow brands, researchers, and marketers to quickly get insights from our millions of engaged global respondents.”

Mendy Orimland, chief revenue officer at Prodege, said: “We’re especially thrilled about the release of Pollfish AI, which furthers Prodege’s mission to make research accessible for all, by making the process of creating surveys simple, accurate, and fun.

“Pollfish AI serves as one step on our path to minimise the time to impactful insights and we’re excited about additional features in our pipeline that should also foster early adoption.”