Possible merges with Wunderman

Possible was created in 2011 and WPP said it will continue to operate as a standalone brand within Wunderman but that the enlarged would would have ‘scale, expertise and global reach’.

The enlarged group will have 9,200 people in 200 offices in 70 countries. They share some clients including Microsoft.

In recent weeks, both agencies have launched commerce offerings – Wunderman Commerce was formed in partnership with Salmon and Possible acquired Amazon consulting specialist, Marketplace Ignition.

Mark Read (pictured), Wunderman’s global CEO, said: “I’ve been closely involved with Possible since its inception and have long admired the creative and strategic excellence of its people.  Clients today are looking for simplicity and expertise and this move is designed to provide both.”

Shane Atchison, global CEO of Possible, said: “Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients.”