Privacy Analytics awarded private equity funding

The firm’s technology allows users to protect the privacy of personal data when used in analysis and research. Privacy Analytics claims that secondary data users who use the firm’s products will still have access to “high quality” data while meeting “the most stringent legal, privacy and compliance regulations”.

The funding will be used to “ramp up” Privacy Analytics’ sales and marketing efforts. Founder and CEO Khaled El Emam said: “We are in a unique position to give our clients the ability to cost-effectively execute big data analytics on their databases, share that data with the confidence that personal privacy is respected, and still provide the highest quality data needed by complex business intelligence tools.”

Ron Warburton, managing partner at the BDC IT Venture Fund added: “In today’s world of increasing available personal data, businesses cannot afford to ignore protecting the valuable, sensitive data they have been entrusted with.”