NEWS10 September 2024
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US – Consumer marketing and insights platform Prodege has added a conversational artificial intelligence (AI) feature for qualitative research.
The AI tool allows users to facilitate multiple real-time interactions simultaneously and return to the same surveyed group at a later date.
The tool has been tested on projects with several brands, and aims to add quantitative research-style scale to qualitative work.
Andre Leb, chief business marketing officer at Prodege, said: “Our new conversational AI feature represents a significant leap forward in consumer marketing and insights technology in terms of efficiency and scale.”
Chuck Davis, chief executive officer at Prodege, added: “We believe our conversational survey tool is a game-changer that will transform how our clients engage with their audiences and collect valuable data.”
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