Proximic by Comscore partners with Horizon Media

With this partnership, Horizon Media’s clients will be able to access Proximic by Comscore’s contextually-powered targeting segments, with a specific focus on Proximic’s ID-free Predictive Audiences.

The segments are built from Comscore’s consented panel data assets and Proximic’s AI contextual intelligence in audience definitions such as purchase intent, interest and personas without leveraging user identifiers.

Proximic by Comscore’s segments are available for Horizon Media’s clients to use across DSPs such as The Trade Desk, including across connected TV inventory.

Kathryn Roganti, senior vice-president, brand and agency at Proximic by Comscore, said: “In light of signal loss and increased global privacy regulations, sophisticated media buyers like Horizon have already begun to adopt privacy-focused technologies that will insulate them from these ongoing shifts in the identity landscape.

“Our partnership with Horizon will enable them to support clients who are navigating the choppy waters of the targeting ecosystem, using trusted, privacy-resilient data.”

Alexander Stone, senior vice-president of advanced video and agency partnerships, added: “We are excited to expand our partnership with Comscore to include Proximic by Comscore’s cutting-edge targeting technology, which has consistently improved outcomes across our client portfolio.”