NEWS11 July 2014
CHINA/ US — Perception Research Services (PRS) has announced the opening of two new offices in Shanghai and Chicago.
The company, which specialises in retail marketing studies, already has offices in New York, London, Geneva, Rome, Singapore and Mexico City.
The Shanghai office, a joint venture with Anovax, is led by co-directors Vincenzo Ciummo of PRS and Jacky Wong of Anovax. The Chicago office is led by Mary Cooper and contains a PRS Retail Lab: a mini-store environment with five aisles, combining a store context with a qualitative research facility.
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