Pulse picks Over the Shoulder for smartphone research

As a result, brands will be able to commission smartphone-based shopper insights studies, smartphone ethnography projects, product usage tests and other mobile-based methodologies to examine their consumer base.

CEO of Pulse Bob Chua commented “With smartphone penetration across Asia Pacific growing rapidly, the ability to collect real-time information via our panels and Over the Shoulder’s leading technology leaves us well-placed to provide something completely unique to our clientele.”