Qual specialist FUEL Research & Consulting rebrands as FUEL Asia

The agency, which also specialises in cultural insight, was founded in 2016 and is based in Thailand.

FUEL Asia has been carrying out an increasing amount of work in Asia and has an enlarged presence in the Asian market, prompting the name change.

Craig Griffin (pictured), chief insight Officer, FUEL Asia, said: “Over time our clients increasingly asked us to work across Asia, and over the last few years, we have extended our capabilities to execute a full range of qualitative work in all major Asian markets.”

In the last three years, FUEL Asia has carried out qualitative studies in Thailand, Singapore, Malaysia, Vietnam, Indonesia, Philippines, China, Taiwan, Japan, South Korea & India. 

“Our knowledge of the region allows us to work with the best moderators in each market, supported by a trusted network of recruiters and translators,” added Griffin.

The agency was founded by Griffin, a UK national, who has 20 years experience of in the Asian market.

 Its offer to clients includes market research, marketing, branding, and behavioural insights.