Qualie launches in the UK

Founded in 2016 in Australia, the platform captures video insights from qualitative participants and then asks quantitative participants to rate and review them in the same survey. Scores are then ranked using algorithms to determine consensus.

During the company’s development phase, it has conducted projects for clients including Citibank, Coca-Cola, Google and the Australian government.

It is now available as a software-as-a-service (SaaS) offer in the UK and Europe.

MMR Express recently used the Qualie platform to launch two new tools to help clients in the early stages of concept and claim development.

Pictured: Rob Marjenberg and Ainslie Williams, co-founders, Qualie