Realia lifts IFF’s Burden to lead research division

Realia says the new offering encompasses market entry, sizing and scoping research, segmentation, marketing strategy development and post-campaign analysis.

Burden joins the Kent-based business from IFF where she has worked as director of branding, marketing and communications research since October.

Prior to that she spent three years at TNS as head of the firm’s UK brand and communications research activities.

Realia clients include the Department of Health, IT services firm Microgen and sports clothing company Fury.