RealityMine launches streaming consumer behaviour tool

The tool, called RealityMine Connect, will allow users to gain access to competitor and market intelligence from across various streaming platforms.

RealityMine Connect works by capturing audience data across connected devices including connected television.

RealityMine is a consumer behaviour company headquartered in Manchester and with offices in London and Stockholm.

Chris Havemann, chief executive at RealityMine, said: “With triple digit growth from our media intelligence business in 2022, the release of RealityMine Connect underlines our commitment to helping our clients and partners overcome major measurement challenges through innovative technology solutions.

“Timely market and customer intelligence will be key to sustaining competitive advantage in the increasingly challenging media ecosystem.”