Rentrak adds The CW Network to client list

CW Network president Mark Pedowitz said: “In today’s constantly evolving media landscape, precise and stable audience measurement is absolutely crucial. We were drawn to Rentrak because of their larger sample size and believe their service will be complementary and supplemental to what we see today, thereby giving us a more complete picture of The CW’s viewership.”

The Exact Commercial Ratings service was launched late last year and lets advertisers know how many households saw specific adverts over the course of a campaign.