SAP becomes NetBase social analytics reseller

The software applies natural language processing to social media posts to extract information to help companies discover market needs and trends, understand customer opinions and track success in the market.

It will be sold by SAP as the SAP Social Media Analytics application by NetBase.

SAP’s global solutions president Sanjay Poonen (pictured) said: “We believe that sophisticated sentiment analysis is at the core of a variety of business decisions. NetBase offers scalable, more accurate technology; tools that are easy to integrate with SAP solutions; and iterative analysis capabilities that will allow businesses to take advantage of social media as a strategic data source.”