NEWS24 February 2011
US— Business analytics firm SAS has bought Assetlink, the developer of marketing resource management software which SAS plans to incorporate into its customer intelligence offerings.
Assetlink’s applications are designed to help marketers with budgeting, planning and resource allocation issues, while SAS’s tools focus on marketing optimisation.
Chetan Saiya, Assetlink’s CEO, said: “By applying powerful SAS analytics to the data captured by Assetlink, CMOs and marketing professionals can discover how to get more out of their marketing resources and identify new opportunities from which to wring value.”
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
0 Comments