NEWS12 January 2011
GERMANY— Searchmetrics, whose software is used by companies to analyse which search terms drive traffic to their websites, has secured $6.75m in new funding from Iris Capital and existing investors.
The latest fundraising round brings the company’s total financing to $11m. Holtzbrinck Digital and Neuhaus Partners led earlier rounds.
Searchmetrics, led by CEO Horst Joepen, says the extra cash positions it to “broaden its global reach”. From its Berlin base, the company initially expanded into Austria and Switzerland, and last year opened offices in New York and London.
The investment is awaiting final approval from the German anti-trust authorities.
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