Serendipity2 launches Coca-Cola project

Serendipity2 will carry out a quantitative research project across five European markets for CCEP and TCCC, with both companies keen to improve their understanding of why and how people purchase soft drinks in restaurants and cafes.

The project will also seek to clarify which in-store, external and digital point of sale and merchandising material has the most positive impact on incidence growth.

Serendipity2 managing director Harriett Type said: “We are delighted to undertake another research project and to be able to share these actionable insights with both Coca-Cola Europacific Partners and The Coca-Cola Company.

“We have been working with both companies for over 20 years and it is an honour to be part of their continuing success.”