NEWS30 August 2011
US— Packaging and shopper researcher Perception Research Services (PRS) has announced a strategic partnership with Latin American research agency Provokers.
The deal gives PRS a foothold in Latin America through Provokers’ offices in Buenos Aires, Sao Paulo and Mexico City. The company’s services include virtual shopping and in-store mobile eye-tracking.
PRS president Scott Young said: “Our clients are increasingly global in scope, and they are looking for both consistent methodologies across markets, and local knowledge and client servicing”.
Provokers is headed by CEO Alexandre Catelan.
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