Silver Surfers spend more time on tablets than 15-year-olds

This is in comparison to an increase of 43% among 15- to 24-year-olds. 

The survey also found that those aged 65+ spend as much time on their tablets as those aged between 15-20. 

Other findings include: 

• Those aged 55+ spend 42mins weekly on average gaming on a tablet and the most popular games are Bejewelled and Farm Heroes Saga
  
• 27% of 55+ year olds watch downloaded or streamed TV films and 54% watch catch-up/on-demand TV films on their tablet
  
• Over a third of tablet users aged 55+ access a newspaper brand each week this way compared with a quarter of 15-24 year olds
  
• While watching TV at peak time those aged 55+ are e-mailing ( 13%), on social media ( 15%) and using search ( 12%)

“Our research has shown that that the tablet market has seen a tremendous growth in particular amongst the older age groups," said Lynne Robinson, research director, at the IPA. "Advertisers need to pay attention to this trend as this demographic is often rich in terms of time and means and has the ability to influence their peers.”