Simply Measured integrates YouTube analytics with main social channels

The company says support for YouTube will make it easier for clients to assess what video content is making an impact on social networks.

Brands already using the system include Ultimate Fighting Championship (UFC) and Kia Motors.

Kristin Adams, social media manager for UFC, said: “Simply Measured helps us understand which videos our fans are most interested in, and enables us to drive deep into the analytics that guide future strategy decisions, including posting time, video length and content themes.”