SOCi to release AI engagement tool

The tool, called Genius Social | Engagements, will be released later this year and will use AI to generate responses to customer engagement on various social channels.

The release will follow recent launches by SOCi of similar survey and review tools under the Genius branding.

Falk Gottlob, chief product officer at SOCi, said: “Genius Social | Engagements provides more efficient, cost-effective workflows that have been missing in the social media management space, and empowers marketers to reclaim valuable time for more strategic tasks.

“This technology exceeds evolving consumer interaction standards, promoting brand loyalty, nurturing customer relationships and bolstering online presence.”