Social media analytics firm Salorix nets $3.5m funding

The firm, which is currently developing a platform for social media campaign management, works with brands including Blue Shield, United Online, HP/Palm and agencies such as Mediacom, OMD and Universal McCann.

CEO Santanu Bhattacharya (pictured) said: “Investments from Inventus and Nexus, two leading firms with a history of promoting investments in pioneering technologies in emerging marketplaces, will enable us to advance our technology development efforts and provide our customers with comprehensive and expanded solution sets for managing their social media campaigns effectively.”