NEWS11 November 2010
US— Hispanic TV network Vme, the fourth largest Spanish language broadcaster in the US, has signed up to use Nielsen’s audience ratings from January next year.
Vme’s broadcast portfolio is made up of 40 digital affiliate channels and nationwide satellite distribution through operators DirecTV and Dish.
Carmen DiRenzo, the broadcaster’s president and CEO said: “We are pleased to become rated by Nielsen and move into this next phase for our network, our advertisers and our viewers.”
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