Tapestry names research and strategy director

Elphinstone (pictured) has held prior roles including director at Crowd DNA’s Numbers division, group head at the Numbers Lab at Firefish and head of quant at The Source Insight at M&C Saatchi.

Tapestry is a market research agency headquartered in London and focused on media, entertainment, technology and advertising research.

Ian Wright, co-founder and joint managing director at Tapestry, said: “We’re really excited to be welcoming Sam to the senior leadership team at Tapestry.

“He has a fantastic track record in delivering exceptional work for clients and for driving innovation in agencies.”