Taptica launches mobile ad analytics tool

The tool provides anonymised user behaviour data, including impressions, clicks, conversions, purchases and money spent, as well as demographic data including location, age and gender.

“In a world where audiences are migrating from desktop to mobile in ever-increasing numbers, it’s imperative to track user behaviour in the ‘cookie-less’ environment of mobile devices,” said Sigal Bareket, CEO and co-founder of Taptica. “That’s why we combined a data management platform with a demand side platform to allow our customers to achieve the best possible campaign results in the mobile era.”