NEWS17 June 2009
As chief scientist for Amazon from 2002 to 2004, Andreas Weigend has seen how powerful consumer data can be in driving business success.
People share information in order to get something back which makes their lives better
The world has undergone what Weigend calls a “social data revolution” – customers are realising that they have a voice, and that it is valuable. We spoke to him about how to get your customers to share information about themselves, and what’s in it for you – and them – if you succeed.
Video:
Andreas Weigend
Trouble playing the audio? Click here to download the MP3 file.
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