ThisThat appoints sales VP

Shannon joins ThisThat from digital experience company FullStory, where he was senior regional vice-president for Emea. Earlier in his career, he spent four years at consumer insight business Attest.

At ThisThat, Shannon will lead the company’s sales in both software-as-a-service (SaaS) and managed services.

The company has also promoted Adsett from growth director to vice-president of growth, with a remit to lead efforts aimed at improving product-market fit segments.

ThisThat said the appointments mark ‘a significant step in the company’s journey towards expansion’. 

Founded in 2017 and based in Edinburgh, ThisThat’s technology measures and offers insights on the impact of influencer marketing.