THREE opens APAC division and appoints regional research director

Lee joins from E-Poll Market Research where he was research manager and will work with Samsung, among THREE’s other Asian market clients serving in dual roles as researcher and cultural liaison.

The company said the Asia Pacific division was the first of several planned international arms with South America and European units intended in the coming year.

“As we continue to expand our international reach, the role of specialised researchers who can meet unique cultural needs becomes pivotal, and the importance of communicating freely with our overseas clients makes this market the ideal place to begin,” said THREE partner Chad Hazen.