TNS invites clients to jump on the ChatterBus

The ChatterBus runs once a week on Wednesday evenings when clients can book time slots of up to 90 minutes to talk with as many as ten respondents. Ad-hoc sessions are also available.

Clients will receive a full transcript of their discussion the next day, TNS Omnibus said.

Managing director Sue Homeyard (pictured) said: “It can be used for so much, from testing advertising creative, co-creation, understanding in-situ product usage, understanding the ‘why’ behind quantitative results, or even just getting some useful illustrative quotes to bring presentations to life.”