Toluna adds DIY functions to iPhone and iPad apps

As well as allowing panellists to take part in Toluna surveys from their mobile device, the new version of the app also lets them create their own surveys and distribute them to friends for free, and take part in polls created by other users.

The firm said clients will also be able to use the app to specifically target iPhone and iPad users.

Toluna’s chief executive Frederic-Charles Petit said: “The Toluna community collects more than one million poll votes and opinions a day across 42 countries, and this innovative new app will broaden the scope of our already thriving community.”