Toluna launches hyper-targeted DIY Research

QuickSurveys’ clients can now select from more than 200 hyper-targeted demographic and profile audiences, allowing them to reach their targeted audience without any manual intervention.

Phil Ahad, senior vice-president, digital products, said: “QuickSurveys provides customers with powerful research methodology tools on an intuitive platform, empowering them to conduct research on their own. The enhanced Toluna QuickSurveys digital platform equips customers with unparalleled respondent targeting capabilities, reducing the turnaround time for many surveys from days or weeks to hours, all this within budget.”

The tool can also now gather deeper insights from data by users creating custom bands, complex and nested quotas. For example, Toluna QuickSurveys users will now be able to target in real-time expectant mothers looking to purchase a car in the next six months; smartphone owners who have a dog and live in Boston; and high net-worth individuals who are older than 65 and use Facebook.