NEWS28 August 2013
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UK — Firefish has appointed Rose Tomlins as qualitative director to strengthen its technology and service design offering.
Tomlins joins from Seren design agency where she was a design strategist, conducting ethnographic research and design workshops to build creative briefs for design teams. Prior to Seren, Tomlins was the head of GfK’s qualitative technology team for eight years, providing insight and strategy to global brands such as HP, Orange and Motorola.
Firefish CEO Jem Fawcus said: “The combination of Firefish’s brand and comms experience and Rose’s technology and service design background means that we have a unique offering to help our clients build their brands for long term success “
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