Tony Goncalves joins Mediaprobe as adviser

Goncalves (pictured) is the chief executive and founder of The Evrose Group, a growth strategy and transformation advisory firm working with global media, technology and entertainment executives and businesses. 

During his career, Goncalves has held senior leadership roles at WarnerMedia and AT&T, and has been involved in leading advancements in streaming, including the launch of HBOMax.

Pedro Almeida, chief executive and co-founder of Mediaprobe, said: “Tony has vast leadership experience that is proving valuable in dealing with the complex media and entertainment industry.

“His strategic and go-to-market guidance has been critical as we continue to scale our US business and introduce more companies and brands to the value of quantifying and understanding the emotional engagement of audiences.”

Porto-headquartered Mediaprobe, previously Mindprober, changed its name last year to better reflect its media measurement offer. The company uses biometric data from galvanic skin response (GSR) technology, measuring emotional engagement from video, audio and live events.