Tracksuit makes two senior hires for UK team

Tomasevic (pictured left) was previously global head of brand and marketing at Instinctif Partners Communication Group.

Fleming (pictured right) was previously UK GTM lead at Tracksuit and has a background in venture capital.

Fleming will lead Tracksuit’s 10-strong London team, which officially launched in the UK earlier this month.

Tracksuit was founded in 2021 by Matthew Herbert and Connor Archbold, in conjunction with James Hurman and The Research Agency, in New Zealand and also operates in Australia.

Herbert, co-founder and co-chief executive officer at Tracksuit, said: “With Dan’s extensive experience and understanding of the UK market, I’m confident he makes the perfect leader for our growing UK team, as well as the ideal champion for our distinctive offer of actionable, always on brand insights.

“Alongside Leanne’s vast expertise and leadership in brand strategy and market research we expect this next year to be pivotal in the development of our UK and US insights offering.”