Unmetric completes series B funding and expands advisor board

The financing was led by new investor JAFCO Asia with participation from existing investor Nexus Venture Partners and the funding will be used to expand Unmetric’s business which aims to help Fortune 500 brands and agencies understand exactly what their competition is doing across Facebook, Twitter, YouTube, Pinterest, and LinkedIn, and if such programs are actually working.

“After reviewing a number of these services, it is clear to us that Unmetric has built a solid leadership position and has the multi-dimensional team and technology to become the premier player in the next era of social media platform businesses,” said Murli Ravi, head of JAFCO Asia (pictured). “What Buddy Media did for publishing and Radian6 did for listening, Unmetric does for a new vertical of social media analytics: competitive intelligence.” 

Unmetric also announced the expansion of its board of advisors. The board now includes:

• Greg Stuart, CEO, Mobile Marketing Association
• Joseph Jaffe, founder and partner, Evol8tion
• Stephanie Agresta, global director of digital, MSLGROUP
• Baratunde Thurston, CEO and founder, Cultivated Wit
• Brian Condon, EVP commercial development at Scarborough