Usability testing firm Ezoic secures $5.6m series A funding

The funding, led by venture firm Balderton Capital alongside New Amsterdam Capital and private investors, will be used to launch Ezoic’s site layout optimisation software out of private beta in Q1 2014.

Ezoic was founded in 2010 by CEO Dwayne Lafleur. It is a multivariate testing platform that “automatically improves a site’s layout based on users’ actions across mobile, tablet and desktop”.

Ezoic’s chief client officer, John Cole (pictured), said: “Independent web site owners currently struggle to compete with larger digital publishers who are better resourced to create and test a large number of layouts for all devices. Ezoic aims to level the playing field by offering a fully automated platform for digital publishers who want to improve user experience and ad income.”