Viacom’s Gibbs joins Dubit as head of youth media research

Gibbs (pictured) joins the firm from Viacom Brand Solutions where he spent five years and was most recently head of insight, responsible for providing senior management and stakeholders with strategic insight.

While at Viacom, his remit covered MTV Networks’ portfolio of 24 TV channels and their related online properties.

Robin Hilton, Dubit’s marketing and research director, said: “With over 20 years’ experience within the media research sector, Dave’s specialisms will be a huge asset to Dubit.

“Integrating into our research team, Dave will bring a new dimension to the department offering media research expertise so Dubit can continue offering the best possible youth insight to our clients.”