Visible Measures chosen for People’s Choice Awards task

It is the first time the awards – which are based on public votes for the year’s best films, music and television – have incorporated internet viewing data into the initial nominee selection process.

Fred Nelson, president of the awards, said: “The People’s Choice Awards have historically incorporated third-party data like national ratings averages, box-office grosses and music sales to decide on potential nominees.

“We are excited to integrate Visible Measures’ data and insights on music, television and movie audiences into the nomination process.”