Webtrends builds on Barratt contract

Having already used Webtrends Analytics, Barratt will use Webtrends Segments’ analytics data to create a single customer view to understand individual visitor behaviour and how they navigated their way through the website over time to drive leads, and ensure the right customers were being targeted

Head of marketing effectiveness at Barratt Development James Wallace, said: “We’ve used Webtrends Analytics for a number of years, and using this data we wanted to gain a deeper insight into the behaviour of our website visitors. Being able to provide a more personalised experience online is crucial for us to stand out in a highly competitive industry.”