Wildstone expands into Australia

Wildstone, which operates across the UK and Europe, said it aimed to acquire existing OOH portfolios and individual sites, as well as developing new locations and converting static sites to digital.

To support its move into the country, Wildstone has appointed Noel Cook to be the managing director of Australia, where he will be responsible for establishing and expanding Wildstone’s footprint across the region.

Cook has over 30 years of experience in Australia’s OOH sector, including as co-founder at OOh! Media, an OOH media company based in Australia and New Zealand.

Damian Cox, founder and chief executive officer at Wildstone, said: “Our expansion into Australia marks a significant milestone for Wildstone. The market offers tremendous growth potential, particularly in the digitisation of existing sites.

“We have long admired Noel’s work and are thrilled to have him join our team. His exceptional pedigree in the world of OOH and DOOH will be instrumental in helping us achieve all the goals we have set.”