Woopra live tracking tool moves out of closed beta

Almost 100,000 people took part in closed trials of the system which provides webmasters with a dashboard through which they can monitor how many people are on their site, what pages they are looking at and where visitors are navigating in from.

One feature of the system generating substantial buzz online is its chat functionality, which allows two-way communication between site owner and site visitor, initiated by either party.

Subscription plans start at under $5 a month, according to CEO John Pozadzides (pictured).