OPINION13 April 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
OPINION13 April 2011
An American psychologist whose work inspired David Cameron’s plan to measure national wellbeing has warned that the UK Prime Minister might be trying to measure the wrong thing.
An American psychologist whose work inspired David Cameron’s plan to measure national wellbeing has warned that the UK Prime Minister might be trying to measure the wrong thing.
Professor Martin Seligman – quoted in The Guardian – said that the focus on measuring people’s happiness, as an alternative to cold economic measures of progress like GDP growth, may be misguided. Instead, a better measure of a successful society might be the ability of its citizens to “flourish”.
“What humans want is not just happiness,” he said. “They want justice, they want meaning. An interesting example is that there is quite a bit of evidence that says people’s mood isn’t as good once they have children. If [happiness] were all people were interested in, we should have been extinguished a long time ago.”
Questions on wellbeing started appearing on the Integrated Household Survey this month.
Meanwhile, Seligman has a new book – called Flourish – out next month.
How would you measure wellbeing?
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Exec – London / Hybrid working
Up to circa £35,000 + Benefits
Resources Group
Project Manager – Quantitative – Dynamic Boutique Agency
£30–40,000 + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods – Technology and IT
£Excellent Package
Jessica Pryce-Jones
14 years ago
We have been measuring and helping organizations manage happiness at work around the world for the past 5 years. (www.iopenerinstitute.com). Happiness at work and productivity are very closely related and our measure includes fairness, purpose, short and long term mood etc. All the things that result in lasting happiness. Essentially the argument reduces to one of semantics: but as Shakespear said, 'That which we call a rose by any other name would smell as sweet.' The point is that we take something more than GDP or the bottom line into account when we're calculating what truly matters to people.
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Jessica Pryce-Jones
14 years ago
We have been measuring and helping organizations manage happiness at work around the world for the past 5 years. (www.iopenerinstitute.com). Happiness at work and productivity are very closely related and our measure includes fairness, purpose, short and long term mood etc. All the things that result in lasting happiness. Essentially the argument reduces to one of semantics: but as Shakespear said, 'That which we call a rose by any other name would smell as sweet.' The point is that we take something more than GDP or the bottom line into account when we're calculating what truly matters to people.
Like Reply Report