AudienceProject makes senior hire for UK team

Radford (pictured) will work with AudienceProject’s UK team to help grow the business in the country through the development of AudienceProject’s cross-media measurement platform and its pre- and post-sales processes.

Before joining AudienceProject, Radford was director of research and insight at media investment analysis firm Ebiquity and also has experience at media agency Zenith.

Paul Barnard, managing director UK at AudienceProject, said: “I’m delighted to welcome Martin to the team.

“With his deep understanding of the advertising and media landscape, along with a proven track record of delivering results, I’m confident he will be a great asset to
AudienceProject in our continued journey to help even more advertisers gain tangible business outcomes from cross-media measurement.”